(DOWNLOAD) "Dead Giveaway" by Thomas J. Soucy " Book PDF Kindle ePub Free
eBook details
- Title: Dead Giveaway
- Author : Thomas J. Soucy
- Release Date : January 21, 2012
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 28719 KB
Description
Nonprofits are fully aware that prospective donors often decide to contribute based on emotions. Emotional responses are more easily swayed by marketing gimmicks than rational responses are.
This book educates prospective donors by introducing an interesting metric to evaluate nonprofits. It implies that the educated donor can have confidence that his or her donation can go further provided that some easy steps are taken.
If you are a prospective donor and you ever walked over a dropped penny (not bothering to pick it up), then your actions speak louder than your impulses. An impulse, for example, might be that a $3.00 book costs more than a $2.99 one does. But that's not what your actions dictate!
The easy steps that prospective donors are made aware of can be summarized: nonprofits can be fairly evaluated by their actions. This is not necessarily what they say they do. Instead it is what they actually do.
Besides educating donors, such as pointing out attitude biases, convincing them that donating isn’t really optional - the book is a suggested read for anyone working in the nonprofit sector. Board members, directors, CEOs and the like are advised to read and understand the critical observations that are made concerning that sector and the “fund raising efficiency” of some organizations therein.
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